Search Engine Optimization
Beyond just creating beautiful websites we design with the ideas of maximizing the potential for you to engage with your clients. This means not only building a website, but making your site visible to search engines and potential clients. In short SEO is the way that a browser reads your website, extracts important information, such as your product or business information and delivers it to your potential client through search engine results. Many factors go into SEO, such as domain name, domain authority level, content, keywords, performance and accessibility factors, social metrics, and etc.
Essential to your website development, SEO is one of the ways you stand apart from your competitors. Icon’s approach is heavy on internal SEO. We research keywords and complete density audits to write strategic metadata that complies with categories “Best Coding Practices“ and “Accessibility“ amongst others found on the Lighthouse Audit through Google’s Dev Tools. In addition to utilizing the MOZ platform to index for crawl errors, Icon can also set up your Google Search Console. Website validation is also a part of our standard service.
Icon understands that providing a solid foundation for your business’ online presence is not a cookie cutter scenario, which is why we offer additional services. Want your business to show up on Google? We can create a small business listing for you. Want a small business listing in Bing or Manta? We can also do that. Want to set up your business Facebook, Instagram, or Yelp page? Guess what? We’re still your people!