Northwest Crafted Interiors

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THe Client

Northwest Crafted Interiors is Seattle’s premier upholster for high-end custom car interiors. Their expertise extends beyond aftermarket seat kits and custom wrapped dashes to interior restoration and full customization. Mild to wild, if you can dream it, NW Crafted can do it!

Why choose Icon Web Development?

Referred to Icon by content writer Melissa Brinks, NW Crafted Interiors came to us looking for a revamp on their already standing website after viewing our work for Beauty Escape Spa. Unsatisfied with the overall design, pace of work, and portrayal of their business on their current website, NW Crafted was ready to scrap their old webpage and start fresh with a new and restyled site that showcased their amazing automotive interiors, and accurately reflected their services and core business values.



Icon Web Development offers a mobile responsive design for all of the projects we work on. All of our websites are scalable across multiple devices (e.g., tablets) and are mobile friendly. This means your website will display correctly no matter if it's being viewed on a cell phone, your tablet or your desktop.

Client Needs

Amongst the need for a design that fit the client’s style and verbiage that accurately described the services provided by NW Crafted, the client expressed needs for their website to be image heavy. They also expressed the need for maintainability or control over easily posting blogs, and for their website to be cost-effective.


Branding for NW Crafted Interiors was partially complete as the company already had a standing logo and an idea of their brand colors. Icon worked with NW Crafted to establish a brand mission statement and to solidify their brand colors and typography. At the closing of this project brand colors along with mission statement, images that showcase NW Crafted Interior’s superior craftsmanship, and other brand identity details were then compiled into a customized media kit provided by Icon to the client for any future branding concerns. This extra step by Icon Web Development ensures the client’s branding stays consistent over time.


Secondary to redesign, NW Crafted also expressed unease about their current content. We worked together to revise the content that was rewritten by Melissa Brinks making sure that all of the content written into the new website was an accurate depiction of the services provided by NW Crafted Interiors.

Digital Marketing Materials

In the completion of this project, NW Crafted Interiors was provided with fully optimized and dimensioned digital marketing graphics to promote their new website. Specific to the client, NW Crafted utilizes Instagram and Facebook as their main social platforms so images were dimensioned for both.

Website Build

Beginning with the website structure established during our initial consultation, the NW Crafted Interiors website was rebuilt utilizing a basic template as its building blocks. Specified features such as the live Instagram feed were then added to the website thereafter.

After the site structure was set, and brand colors and logo were implemented, approved content was then placed. The icon then took the client for a site walkthrough to ensure that the design and presentation was representative of the client’s brand.

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Along with designing and building their website, Icon optimized the website’s images, wrote metadata for SEO behind the content and images, and campaigned for backlinks from NW Crafted’s current affiliates. Site validations through Google and Bing with full business listings were also completed. Icon also enabled and configured a custom domain email for NW Crafted, integrated it with their website platform to allow them to create customized email newsletters and integrated their social accounts as a live feed on their website. Lastly, Icon provided the client with a custom made LIVE brand guide, that includes hex codes of their brand colors, their brand voice, and tone, social media reach, affiliates and metadata that was written into their website.


  • Cloud access to all revised content

  • Cloud access to all optimized images

  • Cloud access to customized brand kit

code Customization

  • Website design customization with CSS


  • Video landing page

  • Social platforms icons

  • Live Instagram image feed

  • Newsletter subscription

  • Website wide search feature

  • Email integration and configuration

  • Google Adwords Marketing