C & G German Import Rottweilers


The Client

C & G German Import Rottweilers is a private breeding kennel located in Snohomish, Washington that provides high-quality pups for families and children. They work with world-renowned Von Sarco Rottweilers, and firmly believe that the quality and temperament of their dogs is of utmost importance.

Why choose Icon Web Development?

Many of our clients come to us at different points in their web development journey. C & G German Import Rottweilers came to Icon Web Development looking to build credibility for their business and develop “home base” for contact so customers could easily find them. Craig of C & G knew that his clients often prefer close contact through phone calls and emails,  but also recognized the growing need for an online presence, and where there was an opportunity to establish a community around his business.


Mobile Responsive Design

Icon Web Development offers a mobile responsive design for all of the projects we work on. All of our websites are scalable across multiple devices (e.g., tablets) and are mobile friendly. This means your website will display correctly no matter if it's being viewed on a cell phone, your tablet or your desktop.


Client Needs

Before working with Icon Web Development, C & G had an inconsistent online presence. Their previous website was not branded to the C & G name and was completely inaccessible to prospective clients due to working with a nonprofessional web designer. We helped him get congruent across platforms by developing the C & G German Import Rottweilers brand.

C & G German Import Rottweilers needed an updated website with a professional landing page to share basic information with potential clients to help them become the best pet owners possible. This means that the Icon Web Development team took personalized time to consult with C & G about their core business values to be able to efficiently write content for the website that reflected the high level of caring and importance of quality behind C & G.



Utilizing Icon Web Development’s logo design services C & G German Import Rottweilers provided a sketched photo that had personal significance to their business. Icon was able to digitize and style the image to create the current logo and assist with the conceptualization of the brand.

In addition to creating the C & G Logo, Icon also determined a color scheme that complies with accessibility standards for the colorblind.

We then input the information into our customized brand kit along with other brand information such as social media reach and metadata that was included on the backend of the website. This brand kit not only serves as a reference point for our client’s brand but also helps our clients to define their business through design continuity, cross-platform. It is also a great resource for our clients to pass along to third-party companies they may hire to manage their social media, such as the case for C & G.


When writing content for C & G German Import Rottweilers, it was imperative to our client that Icon captured the why behind the business.

Why C & G goes to the lengths they do to test the dogs they breed. Why C & G Puppies are of higher quality than competitor puppies. Why dog owners should be informed not only about best breeding practices but also in other areas of dog ownership.

It was through hours of consultation and research that Icon was able to write engaging content for C & G that defined the Why and translated the core values of the C & G business to prospective C & G clients.

Content for the C & G website includes aspects of breeding standards such as pedigree certifications, the importance of bloodlines, genetic testing, preventative care, and proper nutrition. In order to help C & G’s value of exceptional care and dog ownership transfer to their potential client, we also created referral content that provides the client with more knowledge and resources on how to care for their Rottweiler pups.

Once the content creation was complete, we followed up with a website walkthrough to ensure that the vocabulary and tone accurately represented the client’s business. Icon Web Development prides ourselves on our ability to write in a tone that represents the voice of the companies we work for, which in turn is engaging to their clients. For C & G German Import Rottweilers a warm, inviting and the informational tone was extremely important.

Digital Marketing Materials

In the completion of this project, C & G German Import Rottweilers was provided with fully optimized and dimensioned digital marketing graphics to promote their new website. Specific to the client, C & G utilizes Instagram and Facebook as their main social platforms so images were dimensioned for both.

Website Build

Beginning with the website structure established during our initial consultation,  the C& site was built utilizing a basic template as its building blocks. Specified features such as informational pages on testing and nutrition were then added to the website thereafter. When building the C & G website Icon paid close attention to the flow of the site to ensure that users could easily navigate from page to page, and to make sure that the amount of information was presented in a way that was digestible to the user.

Once the site structure was set, and updated brand colors and logo were implemented, approved content was then placed. Icon then took the client for a site walkthrough to ensure that the design and presentation was representative of the client’s brand.

After website completion, we met with Craig of C & G to walk through the site once more. Icon strives to deliver a quality service that represents our client’s brands along with a final technical audit, we confirm our client’s satisfaction in our final website walkthrough.

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Along with designing and building the C & G website, Icon optimized the website’s images, wrote metadata for SEO behind the content and images, and performed a site validation through Google.

Beyond that Icon integrated social accounts for C & G to include their Instagram page, Facebook page, as well as Twitter account, and G-suite email.


  • Google business listing

  • Social platforms integration

  • Newsletter subscription

  • Website wide search feature

  • G- Suite Email Integration

  • Google site validation


  • Cloud access to all revised content

  • Cloud access to all optimized images

  • Cloud access to customized brand kit


  • Meta Keywords code injection

  • HTML site validation code injection

  • Custom CSS styling


Photography for this project provided by the talented Julie Austin.