Beauty Escape Spa


The CLient

Ashley, Owner of Beauty Escape Spa, is a licensed esthetician that holds advanced certifications in lash extensions, microblading & many other services. Ashley started Beauty Escape Spa in early 2017 as an outlet from a successful, yet stressful, career in retail. Ashley provides a service through Beauty Escape Spa where her clients can find a relaxing atmosphere and where her clients can lie on her table, forget their worries, and wake up feeling refreshed and more beautiful.

Why Icon Web Development

When Ashley initially contacted Icon Web Development, she did not yet have a permanent location for her salon space. However, she wanted to establish her online presence as a means of credibility with a focus on building her client base. She needed a website that would not only attract new customers, but also allow them to view her services, and book appointments online.


Mobile Responsive

Icon Web Development offers all of its clients a mobile responsive design. All of our websites are scalable across multiple devices (e.g., tablets) and are mobile-friendly. This means your website will display correctly no matter if it's being viewed on a cell phone, your tablet or your desktop.



During the initial round of services,  Icon designed and built a website that is both desktop and mobile responsive. Ashley expressed the need for mobile functionality as she suspected her clients would be booking their appointments online and on the go. Additional to mobile friendly requirements, Ashley also expressed the importance of educating her prospective clients on what cosmetic procedures entail and beyond just displaying information it was important to Ashley to streamline the booking process for her clients as well as herself. Icon added a booking widget that syncs with her google calendar, accepts deposit payments, and alerts her clients with appointment notifications.


While Ashley already had a set logo at the time we started working with Beauty Escape Spa, Icon helped designate and implement brand colors and typography into the new Beauty Escape Spa website. We then provided our client with cloud access to all of her branding information.


Packed with information on Lash Extensions as well as Microblading, Icon helped Beauty Escape Spa with writing and revising content that educated their prospective clients on what happens during cosmetic procedures, cosmetic procedure formalities such as consent forms and waivers, and what to expect when choosing Ashley as their lash and microblading artist.


Aside from designing and developing Ashley’s site, Icon also got a chance to create some eye-catching digital marketing materials for the spa to promote their business on Instagram, Facebook as well as Pinterest. These images are also fully optimized images with personalized text and imagery that are correctly dimensioned to fit their intended social platform.


Beginning with the website structure established during our initial consultation,  the Beauty Escape Spa website was built utilizing a basic template as its building blocks.

Specified features such as the booking widget, cosmetic procedure information pages, FAQ’s, and Spa Policies were then added to the website after. When building the Beauty Escape Spa website Icon paid close attention to the flow of the site to ensure that users could easily navigate from page to page, and to make sure that the amount of information was presented in a way that was digestible to the user.

After the site structure was set, and brand colors and logo were implemented, approved content was then placed. Icon then took the client for a site walkthrough to ensure that the design and presentation was representative of the client’s brand.

After website completion, we met with Ashley of Beauty Escape to walk through the site once more, for feedback and to ensure that the client felt that the tone and design of the website accurately represented her company.

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After the initial build of the Beauty Escape Spa’s website, Icon optimized the website’s content as well as images by compressing images and writing SEO. By compressing the images, we were able to significantly reduce the size of the website to ensure that users are getting to the page with minimal wait time. As well, writing SEO behind both the content and images to help ensure that search engines are finding relevant information when they index the Beauty Escape Spa web page for relevant information, therefore, giving it a higher ranking and increasing the likelihood that it will appear again when a different user searches for similar keywords.


  • Google Small Business listing

  • Facebook Business page set up

  • Yelp Business page set up

  • Social platforms links

  • Vagaro platform set up and customization

  • Google site validation

Storage /Other

  • Cloud access to brand information

  • Cloud access to optimized images

  • Cloud access to content


  • Custom styling with CSS